The 2026 Edible Fungus Whole Industry Chain (Xiamen) Innovation Expo, hosted by the China Chamber of Commerce for Foodstuffs and Native Produce, will be held from September 20th to 22nd, 2026 at the Xiamen Bai Xiang Convention and Exhibition Center.
The expo, themed "Foundation Building, Connection, and Leadership," will break away from the traditional linear display model of the industry chain. For the first time, it innovatively plans three core value clusters exhibition areas, aiming to build an industry value community that connects upstream and downstream sectors and integrates cross-industry resources. We sincerely invite industry colleagues from around the world to gather in Xiamen to participate in this grand event and jointly define the future of the industry.
I. New Exhibition Area Planning: Three Core Value Clusters
We have abandoned the traditional single-stage display approach, meticulously planning the entire exhibition hall into three high-value zones. This ensures that every exhibitor is placed in the most commercially promising niche, and every professional visitor can achieve the most efficient procurement and exploration.
Cluster 1: Smart Manufacturing and Sustainable Infrastructure Cluster
1. Core Theme: Smarter and Greener Mushroom Cultivation
2. Focus on Value: Showcasing comprehensive basic productivity and sustainable development solutions from "mushroom strains" to "smart factories."
3. Target Participants:
Smart Manufacturing Pioneers – Factory-scale automated equipment (inoculation, scratching, harvesting, and sorting robots), intelligent environmental control systems, and energy-saving refrigeration equipment.
Industry Core – Excellent mushroom strains and biotechnology, green pest and disease control, and research institution achievements.
Green Partners – Environmentally friendly packaging and biodegradable consumables, innovative culture media, and mushroom residue resource utilization technology.
4. Cluster Highlights:
A dedicated "Future Mushroom House" core technology concept area will visually present the blueprint for next-generation factories using digital twins and modular technology.
Cluster Two: Deep Processing and Brand Innovation Cluster
1. Core Theme: Transforming Good Mushrooms into Good Products and Brands
2. Focus on Value: Covering the ultimate value transformation from raw materials to finished products, connecting the consumer market with capital investment, it serves as the core platform for building brands and achieving premium pricing.
3. Target Participants:
Transformation Engines – Edible mushroom deep-processing enterprises (freeze-drying, extraction, pre-prepared dishes, ready-to-eat foods), processing equipment and packaging solution providers.
Brand Power – Edible mushroom functional foods, health products, leisure brands, and new consumer brands.
Empowering Partners – Brand planning and design agencies, marketing channel service providers.
4. Cluster Highlights: Establishing an "Innovative Flavor Workshop" and a "New Consumer Brand Showcase," hosting all-day tasting and brand roadshow events.
Cluster 3: Regional Characteristics and Global Trade Clusters
1. Core Theme: Authentic Local Products, Global Business
2. Focus on Value: A main venue for connecting regional industries with international trade, promoting the domestic and international dual circulation development pattern.
3. Target Participants:
Regional Brands – Governments and associations from major edible mushroom producing areas and industrial parks across China;
International Forces – Overseas production associations, import and export trading companies, and international equipment and technology companies;
Trade Bridges – Cross-border e-commerce platforms, supply chain service providers, and import and export testing and certification institutions.
4. Cluster Highlights: Creating a "Belt and Road" Edible Mushroom Cultural Corridor and a "Cross-border Trade Service Zone," and hosting international procurement matchmaking events. In addition, the exhibition features a special "Industry Services and Ecosystem Linkage Zone," bringing together support institutions across the entire industry chain, including big data, financial investment, industry media, and talent services, empowering all participants.
II. Enhanced Exhibition Value: From Exhibition Booth to Ecosystem Niche
Exhibiting at this expo will give you much more than just an exhibition booth:
1. Targeted Traffic Acquisition: Based on the clear positioning of the three major clusters, we will conduct targeted buyer invitations, ensuring that high-quality professional visitors accurately reach your field.
2. Ecosystem Linking Opportunities: Being within a value cluster, you will naturally engage in frequent interactions with upstream and downstream partners and cross-industry collaborators, creating unexpected partnerships.
3. Platform Endorsement and Exposure: As a co-builder of the new value system, you will receive focused attention and promotional support from the expo's comprehensive media matrix.
4. Participation in Industry Definition: You are not only an exhibitor, but also a co-creator of the future landscape of the industry.
III. Exhibition Participation Information
1. Exhibition Dates: September 20-22, 2026
2. Exhibition Venue: Xiamen Baixiang Convention and Exhibition Center
3. Booth Allocation: Booths will be strictly allocated according to the "Three Value Clusters." Please select the cluster that best matches your company's core business.
4. Booth Prices:
Raw Space Booth (excluding construction): RMB 700/square meter (minimum 36 square meters of raw space)
Standard Booth: Base price is RMB 7000/booth. Double-opening booths will incur an additional 10% opening fee.
Note: A standard booth is 9 square meters (3m x 3m) and includes lighting, one display table, two chairs, and two spotlights.
5. Discount Policy: Companies that have participated in activities organized by the Edible Fungi and Animal By-products Branch of the China Chamber of Commerce for Foodstuffs and Native Produce, or are members of the China Chamber of Commerce for Foodstuffs and Native Produce, are entitled to a 10% discount.
6. Exhibition Participation Process:
① Fill out the exhibition application form: Scan the QR code or copy the link and open it in your browser: https://ty.myhuiyi.com/md.html
② After review and confirmation by the organizing committee, a "Booth Confirmation Letter" or contract will be issued;
③ After signing the "Booth Confirmation Letter" or contract and paying the agreed fees, the booth reservation is complete.
IV. Booth Layout
V. Contact Us
Seize new heights of industrial value, starting with choosing the right niche. We look forward to creating something extraordinary with you in Xiamen in 2026!
Exhibition Inquiries (WeChat ID same as phone number):
Chen Tianzhang 13950097547
Zhao Dongming 13910657921
Liu Ziqiang 13311573135
Tel: 010-87109859
Email: imd_expo@163.com
