Event: Foreign Trade Goods at 26th CHINASHOP 2026

Direct Access to China's Core Retail Channels – "Foreign Trade Quality Products Tour in China" Debuts at the 26th China Retail Expo (2026 CHINASHOP)

Home / Direct Access to China's Core Retail Channels – "Foreign Trade Quality Products Tour in China" Debuts at the 26th China Retail Expo (2026 CHINASHOP)

April 7, 2026

To thoroughly implement the national strategy of promoting the integration of domestic and foreign trade, and in active response to the Ministry of Commerce's "Quality Export Products to Domestic Market" initiative, the China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-Products (hereinafter referred to as "CFNA"), as one of the official organizers, will lead a delegation to the **26th China Retail Trade Fair (2026 CHINASHOP)** in Hangzhou from April 15–17, 2026. A dedicated 800-square-meter "Quality Export Products" pavilion will be established in Hall 8.

We cordially invite CFNA member enterprises and companies nationwide engaged in food and agricultural product import/export and domestic trade to register for this exhibition.

I. Platform Background & Strategic Significance

(1) Policy Background: National Initiative Empowering Trade Integration

The "Quality Export Products to Domestic Market" tour is a key initiative by the Ministry of Commerce to help high-quality export products expand into the domestic market. It aims to smooth internal sales channels and promote the "Dual Circulation" strategy, assisting enterprises in transitioning from "export-oriented" to "integrated domestic and foreign trade development."

(2) Organizer Profile: The Core Organization of China's Retail Channels

China Chain Store & Franchise Association (CCFA) - Est. 1997

★ 1,400+ Member Enterprises
★ Covering 460,000+ Chain Stores
★ Total Sales of Retail Members: 4.5 Trillion RMB
★ Accounting for ~11.6% of China's Total Social Retail Sales

Member structure includes: Mega-supermarket groups, convenience store systems, specialized retail brands, e-commerce platforms, catering chains, and service providers. Almost all core decision-makers in China's mainstream retail system belong to this association.

(3) Exhibition Background: Asia’s Largest Professional Retail Trade Fair

CHINASHOP, hosted by CCFA since 1999, has become one of Asia's largest and most influential retail exhibitions, serving as the industry's annual "wind vane."

2026 CHINASHOP will be held for the first time at the Hangzhou Grand Convention and Exhibition Center, with a scale of 100,000 sqm. It is expected to attract nearly 1,000 exhibitors and over 70,000 professional visitors, including top-tier national supermarkets, regional retail leaders, new retail platforms, and community group-buying decision-makers.

II. "Quality Export Products" Zone Details

To strengthen the cluster effect and brand image, the zone is located in the core area of Hall 8, covering nearly 800 sqm. CFNA will manage unified planning, image design, and business matchmaking.

Zone Positioning:

◆ Creating a premium display for high-quality food and agricultural products.
◆ Building a bridge between export enterprises and domestic retail channels.
◆ Enhancing brand exposure and collective bargaining power.
◆ Constructing a "Display + Conference + Matchmaking" business ecosystem.

Featured Categories Include (but not limited to):

Aquatic & Frozen Foods, Meat & Poultry, Snacks & Processed Foods, Fruit & Vegetable Products, Condiments, Canned Foods, Plant Protein & Health Foods, Specialty Agricultural Products, Pre-cooked/Ready-to-eat Meals.

III. Core Highlights: Direct Access to Decision-Makers

Buyer Audience Profiles:

● **Supermarkets:** Walmart, RT-Mart, Yonghui, CR Vanguard, Wumart, etc.
● **Convenience Stores:** Meiyijia, Lawson, FamilyMart, 7-Eleven, etc.
● **Specialty Retail:** Liangpin Puzi, Pagoda, Kidswant, etc.
● **E-Commerce:** Tmall Supermarket, JD Super, TikTok E-commerce, etc.
● **Catering Chains, Community Group Buying, and Importers/Exporters.