I. Platform Background and Strategic Significance

(1) Policy Background: National‑level Special Action Empowers Integration of Domestic and Foreign Trade

“Quality Export Goods Tour Across China” is a key initiative of the Ministry of Commerce to promote high‑quality export products to tap into the domestic market. It aims to smooth domestic sales channels for foreign‑trade enterprises and foster mutual advancement of the domestic‑international dual circulation. By building a high‑level exhibition and docking platform, it helps enterprises complete transformation and upgrading from “export‑oriented” to “coordinated development of domestic and foreign trade”.

(2) Organizer Background: Core Organization of China’s Retail Channels

China Chain Store & Franchise Association (CCFA), founded in 1997

• ★ More than 1,400 member enterprises
• ★ Covering over 460,000 chain stores
• ★ Retail member sales volume reaching RMB 4.5 trillion
• ★ Accounting for approximately 11.6% of China’s total social consumer goods retail sales

Its membership includes large supermarket groups, convenience store chains, specialized retail brands, e‑commerce platforms, catering chains, suppliers and service providers. Almost all core decision‑makers of China’s mainstream retail system are within this association.

(3) Exhibition Background: Asia’s Largest‑Scale Professional Retail Exhibition

Hosted by China Chain Store & Franchise Association (CCFA), CHINASHOP was launched in 1999. It has grown into one of Asia’s largest and most influential professional retail exhibitions and serves as the annual weathervane for China’s retail industry.

2026 CHINASHOP will debut at Hangzhou Grand Convention and Exhibition Center, with a total exhibition area of 100,000 ㎡. It is expected to attract nearly 1,000 exhibitors and over 70,000 professional visitors, including leading national supermarket & chain retail enterprises, regional top retail groups, new‑retail & e‑commerce platforms, community group‑buying & instant‑retail operators, as well as supply‑chain and channel procurement decision‑makers.

II. Specification for “Quality Export Goods Tour Across China” Dedicated Zone

To strengthen cluster effect and unified brand image, the dedicated zone for “Quality Export Goods Tour Across China” covers nearly 800 ㎡ in the core area of Hall 8. It is under unified planning, unified visual design and unified matchmaking organized by the Chamber.

Positioning of the Dedicated Zone:

• ◆ Build a centralized exhibition area for high‑quality food and agricultural products
• ◆ Build a docking platform for export‑oriented enterprises and domestic retail channels
• ◆ Boost overall exposure and bargaining power of the “Quality Export Goods” brand
• ◆ Construct multi‑dimensional business scenarios integrating “Exhibition + Conference + Matchmaking”

Exhibitable product categories include but are not limited to:

Aquatic & frozen food, meat & poultry products, snack food & deep‑processed food, fruit & vegetable products, condiments, canned food, plant‑based protein & health food, specialty agricultural products, pre‑cooked food & semi‑finished products.

III. Core Highlight: Direct Access to Retail Decision‑Makers

Key purchasing visitors of this exhibition come from:

● Supermarket chains (Walmart, RT‑Mart, Yonghui, CR Vanguard, Wumart, etc.)
● Convenience store chains (Meiyijia, Lawson, FamilyMart, 7‑Eleven, etc.)
● Specialty retail stores (Bestore, Pagoda, Kidswant, etc.)
● E‑commerce platforms (Tmall Supermarket, JD Supermarket, Douyin E‑commerce, etc.)
● Catering chain brands
● Community group‑buying operators, distributors, import & export traders

Concurrent events during the exhibition:

✔ Supermarket Special Sourcing Session

✔ Convenience‑Store Special Sourcing Session

✔ Catering Special Sourcing Session

✔ Release of annual sourcing plans from leading retailers

Enterprises can connect directly with procurement decision‑makers to achieve precise business matching.

IV. Schedule & Venue

Exhibition Dates: April 15‑17, 2026

Booth Move‑in: April 13‑14, 2026

Booth Move‑out: April 17, 2026

Venue: Hangzhou Grand Convention and Exhibition Center

V. Exhibition Fees & Booth Layout

Standard Booth: RMB 13,000 per booth per show period (9 ㎡, turn‑key construction included)

Raw Space Booth: RMB 1,200 per ㎡ per show period

This is a vital opportunity for high‑quality export‑oriented products to access China’s mainstream retail system and explore new paths for integrated domestic‑foreign‑trade development.

We sincerely invite relevant enterprises to seize this window of opportunity, take part actively, gather in Hangzhou and tap new market blue oceans together.