Cao Derong, President of the China Chamber of Commerce of I/E of Foodstuffs and Native Produce, Visits Canton Fair Booth: Tancan Food's Shelf-Stable Ready-to-Eat Rice Showcases China's Food Innovation Strength
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Cao Derong, President of the China Chamber of Commerce of I/E of Foodstuffs and Native Produce, Visits Canton Fair Booth: Tancan Food's Shelf-Stable Ready-to-Eat Rice Showcases China's Food Innovation Strength

As the 140th Canton Fair Phase 3 grandly opens, Tancan Food—a seasoned enterprise deeply rooted in food export for over two decades—makes a stunning appearance with its shelf-stable ready-to-eat rice series and full-category canned products, capturing widespread industry attention.

From October 31 to November 4, 2026, the 3rd phase of the 140th China Import and Export Fair (Autumn 2026 Canton Fair) was grandly held at the Pazhou Exhibition Center in Guangzhou, gathering global merchants and creating a vibrant trading atmosphere. As a professional enterprise deeply cultivated in food export for over 20 years, Tancan Food debuted its shelf-stable ready-to-eat rice series and full-category canned products in Phase 3 (Booth 12.2-E31/32). The booth was bustling with crowds and busy negotiations, emerging as one of the major popular focal points in the food exhibition area.

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During the exhibition, Mr. Cao Derong, President of the China Chamber of Commerce of Import and Export of Foodstuffs and Native Produce (CFNA), and his delegation visited Tancan Food's booth for inspection and guidance. Stopping at the booth, President Cao and his delegation carefully examined the enterprise's shelf-stable ready-to-eat rice series and full-category canned goods, attentively listening to the presentation regarding core craftsmanship, product innovation, and export layout. They highly affirmed and commended Tancan Food's profound expertise accumulated over two decades of food export, as well as its exploratory practices in upgrading from traditional canned food exports to the new track of shelf-stable ready-to-eat rice. They encouraged the enterprise to continuously strengthen its proprietary brands, strictly benchmark against international market standards, and further expand the overseas influence of Chinese food products.

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Mr. Carl Chen, General Manager of Marketing and E-commerce at Tancan Food and Zhongfan Food, personally received President Cao's delegation on-site and gave a key introduction to the ready-to-eat fried rice products showcased at the Canton Fair. From trademark branding and flavor R&D to packaging design, Mr. Carl Chen deeply participated in and led the full-chain product innovation work of the shelf-stable ready-to-eat rice. President Cao and his delegation listened attentively to the presentation, closely inspected the physical products, and expressed high recognition of the enterprise's deep accumulation and innovative achievements in the food export sector.

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🌟 Pioneer of Shelf-Stable Ready-to-Eat Rice: Restructuring New Quality Standards for Convenient Staple Foods

Leveraging years of technical accumulation in the canning industry, Tancan Food pioneered the shelf-stable ready-to-eat fried rice (rice meal) category using a physical preservation process featuring "vacuum sealing, high-temperature sterilization, and internal-external isolation", achieving zero added preservatives. Requiring no cold chain logistics and no complex self-heating devices, it can be enjoyed by simply opening the box and heating for one minute, perfectly balancing freshly-made taste with long-term room-temperature storage.

🌍 Two Decades of Export Heritage: Serving Over 150 Countries and Regions Worldwide

As the first private foreign trade circulation enterprise in Zhangzhou, Tancan Food primarily deals in canned vegetables, fruits, and fish. With a neat and comprehensive product matrix on display at the booth, the company provides global importers, retailers, and private-label clients with one-stop OEM/ODM and white-label customization services, flexibly adapting to different overseas market access requirements.

🚀 Dual-Wheel Growth Model: Advancing from Export Leader to National Convenient Staple Food Brand

In 2023, the enterprise established Zhongfan Food and launched the shelf-stable ready-to-eat rice brand "MR.RISE", officially entering the domestic convenient staple food track. It brings export-grade craftsmanship and quality standards accumulated over two decades back to the domestic market, making "MR.RISE" a warm and quality convenient choice on national dining tables.

A representative of Tancan Food stated that the enterprise will continue to uphold the development philosophy of "zero additives, emphasis on quality, and strong innovation", providing global clients and consumers with superior food options through a richer product matrix and more comprehensive services.

📍 Exhibition Information & Contact Details

Tancan Food cordially invites global buyers to visit the booth for live tasting and business negotiations!

Stepping from Zhangzhou to the world, letting Chinese flavors fragrance the globe. Looking forward to meeting you at the Canton Fair in November!

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The Edible Fungi and Products Branch of China Chamber of Commerce of Food, Native Produce and Animal Products is affiliated to China Chamber of Commerce of Food, Native Produce and Animal Products. It is mainly responsible for the coordination, service, promotion and protection of the national edible fungi import and export trade business. It has more than 100 large-scale backbone member companies engaged in edible fungi production, processing, circulation and trade in China.
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