[Exhibition Notice] 2026 Edible Fungi Whole Industry Chain (Xiamen) Innovation Expo

Hosted by the China Chamber of Commerce of Foodstuffs and Native Produce, the 2026 Edible Fungi Whole Industry Chain (Xiamen) Innovation Expo is scheduled to be grandly held at the Xiamen Fliport Expo Center from September 20 to 22, 2026.

With the theme of "Foundation, Connection, Navigation", the expo will completely break the linear display mode of traditional industry chains. For the first time, it innovatively plans the "Three Core Value Clusters" exhibition area, aiming to build an industrial value community connecting upstream and downstream and integrating cross-border resources.

I. Brand New Exhibition Area Planning: Three Core Value Clusters

Cluster 1: Smart Production & Sustainable Infrastructure Cluster

1. Core Theme: Growing good mushrooms smarter and greener

2. Focused Value: Showcasing full-range basic productivity and sustainable development solutions from "spawn/strains" to "smart factories".

3. Target Exhibitors: Smart Manufacturing Pioneers (robots, environmental control, refrigeration), Industry Core (spawn, biotechnology, green prevention and control), Green Partners (eco-friendly packaging, substrate innovation, mushroom dregs utilization).

Cluster Highlights: A special "Future Mushroom Room" core technology concept area will be set up to present the blueprint of the next-generation factory with digital twin and modular technology.

Cluster 2: Deep Processing & Brand Innovation Cluster

1. Core Theme: Turning good mushrooms into good products and good brands

2. Focused Value: Covering the ultimate value transformation from raw materials to commodities, connecting the consumer market and capital attention.

3. Target Exhibitors: Transformation Engine (processing equipment, prepared dishes, ready-to-eat foods), Brand Power (functional foods, new consumer brands), Empowerment Partners (brand planning & design, marketing channels).

Cluster Highlights: Establish "Innovative Flavor Workshop" and "New Consumer Brand Show", hosting all-day tasting and brand roadshows.

Cluster 3: Regional Characteristics & Global Trade Cluster

1. Core Theme: Authentic local products, global business

2. Focused Value: Building regional industry name cards and the main venue for international business matchmaking, promoting the "dual circulation".

3. Target Exhibitors: Regional Cards (production area governments/associations), International Forces (overseas production areas, trading enterprises), Trade Bridges (cross-border e-commerce, supply chain, inspection and certification).

Cluster Highlights: Creating the "Belt and Road" themed corridor, and a special "Industry Services & Ecological Connection Area".

II. Booth Value Upgrade: From Exhibition Space to Ecological Position

✅ Precise Traffic Import: Based on the clear positioning of the three clusters, we will carry out targeted buyer invitations to ensure that high-quality professional visitors accurately reach your field.
✅ Ecological Connection Opportunities: Being within a value cluster, you will naturally have high-frequency interactions with upstream, downstream, and cross-border partners, creating unexpected collaborations.
✅ Platform Endorsement & Exposure: As a co-builder of the new value system, you will receive focused attention and promotional empowerment from the event's full media matrix.
✅ Participate in Industry Definition: You are not just an exhibitor, but a co-creator of the industry's future blueprint.