2026 Annual Observation Report on China's Edible Mushroom Regional Brand Building
Officially Launched

Keeping pace with the times is an essential requirement for industry progress!

In order to better comply with the regulations and requirements of relevant state departments, during the 2026 China Edible Mushroom Industry Chain Innovation Expo (Xiamen), the former "Edible Mushroom Regional Brand Value Activity" has been officially upgraded to: "2026 Annual Observation Report on China's Edible Mushroom Regional Brand Building".

This upgrade represents a comprehensive enhancement in concepts, content, observation dimensions, and service models. We will continue to base ourselves on the industry, serve production regions, empower brands, and systematically observe the new changes, practices, and directions of China's edible mushroom regional brand building.

Special Notice:

This report is a pure industry public-welfare activity. It does not make any rankings, conduct any evaluations, or charge local governments any fees! All work will be carried out strictly in accordance with the regulations and requirements of relevant departments, in compliance with laws and regulations.

Local governments, industry organizations, and related enterprises in major edible and medicinal mushroom producing regions are welcome to spread the word and actively participate!

Contact Persons:

Liu Ziqiang: +86 133 1157 3135 (WeChat same)

Li Linchun: +86 153 2588 6616 (WeChat same)

Liu Ziqiang

Director, Fungi and Smart Horticulture Dept., CFNA

Executive Vice Chairman, Edible Mushroom Sub-Chamber

August 19, 2026