This afternoon, I made over a dozen phone calls.

General Manager Zhang Wenhong of Shanghai Finc Bio, General Manager Zhu He of Jiangsu Yuguan, and General Manager Zhu Wenfeng of Shanghai Hengze Bio were all very decisive and agreed on the spot to attend the precision matchmaking closed-door session on September 20, 16:30—20:00.

So far, executives from companies like Zhongxing Fungi, Shanghai Xuerong, Hongzhen Bio, Shanghai Finc Bio, Jiangsu Yuguan, Shanghai Hengze Bio, and Sylvan have confirmed their attendance.

Continuing tomorrow! I plan to invite 3—4 more representative deep-processing enterprise owners from China's edible mushroom industry to support the event.

Why am I personally making phone call after phone call to invite them?

Because in Xiamen this year, I don't want to hold events that look bustling on the surface but leave nothing behind once everyone goes home.

• Local governments genuine about investment attraction: Let them meet enterprises with real investment capacity.

• Enterprises genuine about expanding investment: Let them meet locations with solid industrial foundations, resource conditions, and sincere willingness to cooperate.

No empty talk. State the needs clearly, lay out the conditions, and calculate the numbers. That is true precision matchmaking.

Therefore, for the closed-door event on the afternoon of September 20, I actually don't want to make it too large.

“Quality over quantity; sincerity above all.”

After so many years in this industry, I understand one thing more and more: Doing business in China ultimately comes down to more than just resources or networks; it comes down to character, and eventually, the reputation accumulated step by step over decades.

In the end, it boils down to one word: Trust.

Key Session Highlights Preview

This year in Xiamen, we are also incorporating regional promotions, integration with the broader food industry, internationalization and global expansion of Chinese mushroom enterprises, asset revitalization, and cost reduction...

If you are in the edible mushroom industry, and if you are looking for projects, partnerships, markets, locations, resources, or the future...

I strongly recommend coming to Xiamen this year. It might truly be something different.