See You in Xiamen This Sunday! We Depart Tomorrow!

Today is Monday, and the 2026 Edible Mushroom Whole Industry Chain (Xiamen) Innovation Expo has entered its final sprint. Preparations are progressing orderly, and the whole team is full of passion and morale!

We held another execution meeting yesterday to review every single item. The tighter the time, the more careful we must be. Everyone is coming from afar, so we must make solid preparations.

Latest Preparation Updates

1. The "Event Guide" will be finalized tomorrow (Sept 15) and sent to print.

2. Overseas delegates exceed 200: Based on current incomplete statistics, expected overseas delegates exceed 200 people (excluding HK, Macau, Taiwan). Overseas peers show great enthusiasm, and we deeply value this trust!

3. Special invitation for full coverage by global professional media: Dutch Mushroom Business magazine, Korean Edible Mushroom Monthly, Russian Mushroom Monthly, UMDIS Mushroom Agency, and Mushroom Growing News. Let more global peers see China's edible mushroom industry, our enterprises, products, and collaboration opportunities.

4. Official invitation letters: Main production regions and research institutes needing official invitations, please contact Xu Naixuan: +86 182 1091 8176 immediately.

5. Targeted matching plans dispatch: The plan for the afternoon of Sept 20 "Local Government & Key Enterprise Investment Matchmaking Session" will be sent to invited units tomorrow. The Jilin Changbai Mountain promotional session details are also being finalized.

6. Supporting services & open access: The English-Chinese "Business Opportunity Radar" service is being prepared, along with opening ceremony live streaming and simultaneous interpretation. Except for targeted invitation events, all public events are free of charge.

7. Team gathering in Xiamen: Tomorrow, our team moves to Xiamen! Dongming and others arrive in the afternoon, along with 40 volunteers. I will land late tomorrow night to join on-site preparations!

8. Sponsorship push: Sponsorship work is still ongoing by Dongming. Thanks to all supporting companies and friends! We understand it's not easy for anyone this year, so we are committed to keeping our promises. Partners with intent, please act fast.

Strategic Transformation: Deep Industry Services Officially Launched

To be frank, this Xiamen event is the starting point for our team's complete strategic transformation. Starting from Xiamen, we officially introduce comprehensive, deep services for the industry!

As a national-level import and export chamber of commerce, our biggest advantage is our integrated service capacity across the entire edible mushroom industry chain. Over the years, we have grown alongside China's mushroom industry through thick and thin.

We serve the industry; we don't just host an exhibition and walk away.

Hosting events with an open mindset and partnering with openness. International exchange, helping Chinese companies and rare mushrooms go global, and helping foreign companies find Chinese spawn, technology, equipment, talent, and products—this is our core competitiveness.

Who do you need to connect with? Where is the bottleneck? How can we help? How to follow up after discussions at the venue? We will review case by case and fulfill promises thoroughly.

Another major shift this year is our team's complete embrace of AI. From copywriting, translation, and design to event prep, we learn and refine on the go, keeping high professional standards intact.

Additionally, for better visitor statistics and service follow-up, we are refining registration methods and considering optional facial recognition subject to official announcements.

We welcome everyone to observe and test our work. Your time, energy, and investment to come to Xiamen deserve our total commitment.

We sincerely invite industry colleagues nationwide to bring your questions and demands. Let's sit down and solve them together!

Professional • Devoted • Focused • Committed

September 20–22, Xiamen Fliport Exhibition Center.